Marketing Management Research Paper Example | Topics and Well Written Essays - 2750 words

Marketing Management - Research Paper Examplen which marketers try to oblige to the changing dynamics of the external environment, take valuable and crucial decisions related to product launch, its promotion, the key issues surround the product / service in question, as well as the various ways to address the same.Toyota Automobiles is a business segment of Toyota Industries Corporation, which was founded by Sakichi Toyoda in the year 1926. From the humble beginnings of a textile manufacturing firm to a multinational multi-million dollar lodge, Toyota Industries Corporation has come a long way. Such phenomenal success of the company could be mainly attributed to the strategic planning and detailed and timely execution of its plans. The company initiated diversification and expansion measures to accept textile, machinery, automobiles, material handling equipment, electronics and logistics as a part of its organizational structure. Today, the company is regarded as the cosmoss best selling automaker and a world leader in the automobile industry.Toyota force back Corporation deals in two broad categories of product / service which include automotive and non-automotive products. The automotive products include major brands Toyota the core brand which includes cars, trucks, SUVs as well as a range of automotive accessories and Lexus which is a luxury vehicle division of the Toyota Motor Corporation while the non-automotive products / services include housing, financial services, communications, oceanic vehicles, biotechnology etc among others (Toyota, 2010).The company aims to be a good corporate citizen by continuously striving to take the trust of its customers globally. The company is guided by the spirit of openness and fairness as its corporate philosophy and strives to develop cleaner and greener car technologies to make this planet a safe and better place to know (Toyota, 2010).This section includes detailed / comprehensive discussion of various asp ects related to the Toyota Motor