Cool Foods Assignment Example | Topics and Well Written Essays - 2000 words

Cool nutritions - Assignment ExampleWhile the first part of the report expand the areas which the management has to have a thorough review, the later part describes the relative merits and demerits of the application of the modern caliber standards. The report is concluded with an outlook of the future of the lodge and the recommendations that may be considered for driving the company towards an accelerate growth.While the company has already established a clear lead in the marketplace, it becomes important that such(prenominal) a position is retained and at the same time the growth potential of the company is do use of. For this purpose, the company should have a clear subscriber line focus in the following twain broad areas that determines the outstanding characteristics of any manufacturing enterprise. The areas areWith clear policies on the above areas the company would be satisfactory to achieve the maximization of the manufacturing platform which is at the root of the success of any organization. Apart from the above the company should also focus on the enhanced raw material sourcing facility for a drastic reduction in the manufacturing costs.Delivering outstanding client service is an essential part of any market development exercise. In this area the company may look into the following areas which will enable the company to sustain the customer leadership established by the companyNew product innovation and bringing them into the market in the beginning the competitors is the basic element in any marketing strategy. Hence much depends on the number of spic-and-span premium and quality products that the company is able to focus on will further increase the market share of the companyBrand Portfolio management is an area which needs the managements attention to increase the brand committal of the customers to the existing brands and promoting new and attractive brands to expand the market for the companys productsThe company can look into new streams of business in the areas of Dairy Products - Milk, Cultured, Cheese and Grocery products - Flour, Pasta, Spreads, Oils, Cake Mixes with a possibility to later on blend these new streams of businesses with the existing Bakery StreamAnother area that can be looked into the establishment of Cool Food Fresh and Cool Food Home Ingredients to market the existing as well as the new streams of products in the existing and newly expanded markets where the company can introduce new products derived out of product innovations in any of the business streams identified.Market expansion to unexplored countries and markets with long shelf life products is clearly other area the company can co